PACIFIC INSTITUTE OF TECHNOLOGY

Digital Marketing Duties

Create and implement marketing and communication programs
Lead campaign planning, development, and execution
Review search console and analytics to fix any errors and implement recommendations
Create banners and ads in various formats
Translate marketing objectives into clear creative strategies while ensuring visual communications and brand standards are met
Grow and develop selling strategies and various other teams to optimize campaign deployment, customer experience, and brand consistency

Social Media Duties

Plan content calendar for posts and stories for our social media accounts with on-brand copy
Conceptualize ideas for contests, promos, and events
Work with designer to conceptualize on-brand visuals (graphics, photos, and videos)
Demonstrate ability to uncover actionable insight and effectively communicate via social posts

Web Maintenance

Maintain WordPress sites for both Eteros and Mobius, including page updates, backups, plugins, theme updates, etc.
Set up blog posts on our Hubspot-hosted account
Required Experience and Abilities

Minimum 4 years of experience creating print and digital design
Strong knowledge of WordPress
Knowledge of digital marketing and digital design, specifically social media, paid advertising, digital file generation, and digital marketing best practices
Strong organizational and time management skills; ability to prioritize on the fly
Ability to work independently and collaboratively with a team
Out-of-the-box problem-solving skills

Considered an Asset

Working knowledge of Hubspot, Wistia, Slack, Zoom
Experience coding HTML and CSS
Experience with SEO
Base-level understanding of the cannabis industry and how our products support and streamline the production process.
Salary We want the best talent possible and are prepared to offer a competitive salary to get it.

Job Type Full-time